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Lenovo - Your personal AI
I took care of the strategic and creative positioning for the new devices with on-device AI. We chose to present this innovation as a revolution that makes artificial intelligence personal and tailored to people's needs. This is the launch video.
The campaign, planned on digital and social media, tells how Lenovo's AI is personal, because everyone can use it in a different way. All images were generated by AI.
AGENCY: BINDA + TANGO
Creative strategy: Mattia Perego, Elisa Binda
Copywriter: Mattia Perego, Elisa Binda
Creative director: Elisa Binda
Art direction and Design: Filippo Solimena, Davide Ceriotti, Raffaele Avallone