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CV and work experience
SENIOR COPYWRITER - CREATIVE - FREELANCE
AUTHOR - MONDADORI, EINAUDI RAGAZZI
Milan, 2019 - Today
Milan, 2019 - Today
I work on numerous communication projects for agencies and brands. Among the main projects, I collaborate with Ogilvy Dubai on several important pitches, such as Pfizer, Carrefour, and Abu Dhabi Sport Council, with the task of identifying the creative strategy and building the communication campaign. With Triboo instead, I managed ikea.it and loyalty communication for over 2 years, with responsibility for content strategy and content creation.
In 2019 I published my first book, “Extraordinary Fairy Tales for Non-Ordinary Families” with Einaudi Ragazzi, followed by several publications for children and young people. With Mondadori I publish novels for young people and YA, under my own name and under a pseudonym.
SENIOR COPYWRITER - CREATIVE LEAD - BUZZMAN MIDDLE EAST
SENIOR COPYWRITER - CREATIVE - MCH GLOBAL
Zurich, 2018 - 2019
Dubai, 2015 - 2018
I work as a creative in the conception of events, campaigns, and activations in the area of experiential marketing. Among the clients: H&M, FIFA, BMW, Samsung.
I am responsible for the creative outcome of the Dubai office. I work on numerous pitches and campaigns for prestigious brands such as Emirates, Air Arabia, Axiom Telecom, Dubai Tourism, and many others. I have gained extensive experience in digital and social, creating editorial plans for various platforms and devising digital activations for our clients.
SENIOR COPYWRITER - GREY DUBAI
SENIOR COPYWRITER - GREY UNITED
Dubai, 2015
Milan, 2013 - 2015
I join an international team of creatives and manage various communication projects and integrated campaigns for the agency's clients, such as Ferrero, Panadol, Gilette.
I work on integrated campaigns from conception to final production. Among the many clients: subito.it, Vodafone, Sky TV, Cucine Lube, BNL.
COPYWRITER - 1861UNITED
Milan, 2007 - 2013
I started my career at 1861United, where I had the opportunity to work with some of the best creative directors and copywriters in Italy, such as Pino Rozzi, Stefania Siani, Francesco Poletti, Vincenzo Celli, Luca Beato, Mario Esposito. I worked on TV, print, radio, OOH and digital campaigns for brands such as Ikea, Yamaha Motors, SKY tv, Lexus.
Education
Master in Copywriting
Master's Degree in Cultures and Languages for Communication
Communication Academy, Milan 2007
University of Studies, Milan 2006
Degree in Modern Literature
Scientific High School Diploma
University of Milan, 2004
Agnesi Scientific High School, Merate 2001
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