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Ikea.it
I collaborated with Triboo in developing the content strategy for ikea.it and for the Ikea Family loyalty program. I created a wide range of content, ranging from the most inspirational and engaging to the more informative and commercial ones.
Space for what you love
I worked on the concept for the tutorial format on ikea.it. “Space for what you love” allowed us to create many tutorial videos that help users live better at home throughout the different times of the year.
Goodnight
To help our users sleep better, we have created a moose counter, much more Swedish than the usual sheep, a playlist of Nordic white noises, collected expert advice and guides to choose the right mattress.
To each their own order
We targeted our users and helped them bring order to their homes and their lives. We helped athletes organize their equipment with our solutions and their training routine with a mental coach. We inspired fashion lovers by creating content with a color analysis expert and helped them organize their wardrobes.
AGENCY: TRIBOO
Creative Team: Mattia Perego, Giulia Martelliano, Federica Bonfanti, Denise Princigalli, Giovanni Pepe
Content Strategy: Mattia Perego
Creative Director: Alessandro Manno
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