©
Emirates - #Oneteam
For Emirates, I handled the strategic positioning of sports partnerships, creating a simple and memorable hashtag, #oneteam: Emirates and the teams it sponsors share the same attitude, values, and spirit. The copy positioning was used to create video and social content featuring sports teams and the Emirates cabin crew.
Captain Thiago speaking
The #oneteam campaign also includes a video produced with Paris Saint-Germain, which was broadcast at the Parc des Princes before each home game of the team.
AGENCY: BUZZMAN MIDDLE EAST
Copywriter + Art Director: Mattia Perego, Micky Huang
Creative Direction: Mattia Perego, Micky Huang
General Manager: Adil Zghaoui
©