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Yamaha
For Yamaha Motors, I have undertaken various projects, both in the motorcycle sector and for boat engines.
Honda
This OOH campaign for Honda was launched during the election period and appropriates political language to highlight the advantages of the Honda SH 125 scooter.
Headline: The new beginning is led by a true leader.
Headline: Young people will have the space they deserve.
Baseline: SH 125 with underseat storage for a full-face helmet.
Headline: Now more than ever, increased safety is crucial.
Baseline: SH 125, equipped with built-in ABS.
Headline: There's potential for Italians to go far.
Baseline: SH 125, 47 km per 1 liter fuel consumption.
AGENCY: 1861UNITED
Copywriter + Art Director: Mattia Perego, Daria Paraboni
Creative Director: Francesco Poletti, Serena di Bruno
Executive Creative Director: Pino Rozzi, Roberto Battaglia
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