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Switch is a brand of Axiom Telecom (the equivalent of our Mediaworld) that makes all kinds of covers for smartphones, tablets, and laptops. For them, I managed the social editorial calendar and various activations that combine on-ground and digital.
For Ramadan, we created a special cover that went viral and generated PR.
During the Dubai Comic Con, we created a booth where passing cosplayers could become part of a comic story that evolved live on our Instagram Stories: every photo taken at the booth set was immediately edited and added to the Stories, creating unexpected developments. The activation generated +17% followers and helped sell hundreds of covers at the booth.
Copywriter + Art Director: Mattia Perego, Micky Huang
Creative Direction: Mattia Perego, Micky Huang
General Manager: Adil Zghaoui - Account Director: Olivier Lopez
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