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Sky TG 24 - Opinions
Sky is the first client I worked for at 1861United, taking care of the creation of TV, promo, print, digital, and OOH campaigns. In this promo, we focused on establishing the independent positioning of Sky TG24. The campaign received national and international recognition, including the New York Film Festival.
Sky Mutivision
This campaign showcases the Multivision service, that allows people to watch Sky on two different devices without the need to fight for the remote control. Various pieces of footage interact with each other, creating an absurd and funny narrative.
AGENCY: 1861UNITED
Copywriter + Art Director: Mattia Perego, Daria Paraboni
Creative Director: Giorgio Cignoni, Federico Ghiso / Max Verrone, Mario Esposito
Executive Creative Director: Pino Rozzi, Roberto Battaglia
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