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IKEA - The invasion of the relatives
At 1861United I worked on Ikea, handling TV, print, outdoor, and digital display campaigns. In this Christmas commercial, we promote the Ikea range dedicated to the living room by leveraging an insight in which all Italians can recognize themselves.
Lowmania
The new Ikea catalog offers even lower prices and we told this story in a fun way in this campaign.
Close with disorder
To talk about order and organization, we dressed the escalators at Milan San Babila station as if they were drawers. The movement of the escalators gives the idea of drawers opening and closing.
San Giuliano immediately
For Ikea I developed many print, OOH and digital campaigns both locally and nationally. Here is an example of some copy created to launch the new opening of IKEA San Giuliano in Milan.
AGENCY: 1861UNITED
Copywriter + Art Director: Mattia Perego, Daria Paraboni
Creative Director: Francesco Poletti, Serena di Bruno / Luca Beato, Aureliano Fontana
Executive Creative Director: Pino Rozzi, Roberto Battaglia
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