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Everyone talks about sustainability, H&M concretely demonstrates its commitment with the Conscious Collection and this installation we created in Zurich to launch it. A 100% sustainable fashion display where you can discover the collection and the brand's values surrounded by nature. Once the event was over, the natural elements were transplanted and the wooden ones were completely reused.
Copywriter + Art Director: Mattia Perego, Simon Waloszek
Creative Director: Chris De Abreu
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