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Emirates - #Oneteam
For Emirates, I handled the strategic positioning of sports partnerships, summarized in a simple and memorable hashtag, #oneteam: Emirates and the teams it sponsors share the same attitude, the same values, the same spirit. The positioning copy was used to create video and social content featuring the sports teams and the Emirates cabin crew.
Captain Thiago speaking
Part of the #oneteam campaign is also a video made with PSG that was shown at the Parc des Princes before every home game of the team.
AGENCY: BUZZMAN MIDDLE EAST
Copywriter + Art Director: Mattia Perego, Micky Huang
Creative Direction: Mattia Perego, Micky Huang
General Manager: Adil Zghaoui
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