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To promote Dubai in the Middle East and Africa, we created a format inspired by the popular Carpool Karaoke: Tosin Odunfa, a TV host, welcomes his guests in a 'typical vehicle' where they chat, sing, and talk about the city.
Copywriter + Art Director: Mattia Perego, Micky Huang
Creative direction: Mattia Perego, Micky Huang
General Manager: Adil Zghaoui - Account Director: Olivier Lopez
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