©
BNL - Speaking through work
To celebrate the 100 years of BNL (National Bank of Labour), we have created a TV, print, OOH, and digital campaign to give a voice to that part of Italy making itself heard through everyday work. This showcases the closeness of a bank born to support workers.
Headline: For 100 years, we have been listening to Italians who speak through their work.
AGENCY: GREY UNITED
Copywriter + Art Director: Mattia Perego, Daria Paraboni
Executive Creative Director: Pino Rozzi, Roberto Battaglia
©