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BNL - Let's listen to this Italy
To celebrate BNL's 100th anniversary, we created a TV, print, OOH, and digital campaign to give a voice to that part of Italy that makes itself heard through daily work, thus showing the closeness of a bank born to support workers.
AGENCY: GREY UNITED
Copywriter + Art Director: Mattia Perego, Daria Paraboni
Executive Creative Director: Pino Rozzi, Roberto Battaglia
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