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IKEA - The Invasion of relatives
At 1861United, I worked on Ikea, handling TV, print, outdoor, and digital display campaigns. In this Christmas commercial, we promote the Ikea living room range by leveraging an insight that all Italians can relate to.
Lowmania
The new Ikea catalog offers even lower prices, and we've portrayed it in a humorous way in this campaign.
Close with disorder
To talk about order and organization, we decorated the escalators of Milano San Babila station as if they were drawers. The movement of the escalators gives the impression of drawers opening and closing.
AGENCY: 1861UNITED
Copywriter + Art Director: Mattia Perego, Daria Paraboni
Creative Director: Francesco Poletti, Serena di Bruno / Luca Beato, Aureliano Fontana
Executive Creative Director: Pino Rozzi, Roberto Battaglia
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