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Air Arabia - Travel experience
We decided to position the low-cost airline Air Arabia as the company that provides the best travel experience, despite operating in a market where Emirates, Qatar, and Etihad are present. This is how we managed to support such a statement.
AGENCY: BUZZMAN MIDDLE EAST
Copywriter + Art Director: Mattia Perego, Micky Huang
Creative Direction: Mattia Perego, Micky Huang
General Manager: Adil Zghaoui
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